Pearson
Pearson partnered with Rainbolt to boost English learning class enrollments in Japan through Meta Ads. Facing stiff competition from free apps and tutoring centers, we deployed a data-driven lead generation strategy that delivered a 350% increase in class registrations and a 650% ROAS. This campaign showcases how strategic audience targeting and high-converting creatives can transform educational lead acquisition at scale.
Task
Pearson enlisted Rainbolt to help increase English learning class registrations by generating qualified leads through Meta Ads. Our core task involved in building a paid strategy to attract learners preparing for English proficiency tests like TOEFL and IELTS.
The goal was to capture the attention of students and professionals interested in structured English programs, rather than casual or free learning tools. This required fine-tuned audience segmentation.
Pearson had to compete against a flood of free apps and hyper-local tutors. We needed ad creatives and messaging that emphasized the brand’s authority, credibility, and tangible outcomes.
These results show how an intelligent, audience-first ad strategy combined with conversion-focused execution can deliver real business outcomes in education lead generation.