Michael Page
Michael Page, a leading job and career advice firm, partnered with Rainbolt to scale their digital presence in Japan. Their objective was clear: increase job consultation inquiries and drive more qualified traffic to their website in a highly competitive market.
Task
Michael Page approached Rainbolt with the goal of generating more job consultation inquiries through digital channels. Our task was to design and execute a Meta Ads campaign that would drive high-quality website traffic from job seekers in Japan.
The target audience consisted of job seekers who were already exploring new opportunities or career development advice. We had to ensure ads reached the right segment using interest targeting, behavioral signals, and job-related engagement
Japan’s job consulting space is packed with firms offering similar services. Michael Page needed a distinctive creative approach and messaging that differentiated their brand while building immediate trust.
This performance proved how strategic audience focus, compelling creatives, and optimized pages can significantly boost qualified consultation inquiries